HELLO BABY, NOUS IS HERE!
Nous Store at Aeon Mall Hà Đông will officially open on April 30, 2025, offering a wide variety of soft, adorable products for your little one.

Nous Store is a convenient retail model for moms and babies, providing a diverse shopping experience with a wide selection of fashion and care products for children. With a thoughtfully designed and flexible layout, Nous Store helps parents easily select and shop for baby fashion.

Founded in 2015, after 10 years of innovation and development of baby products for Vietnamese children, Nous has become a trusted brand for parents in caring for their beloved little ones—accompanying families in raising happy, healthy children. Nous continuously innovates and launches diverse product lines tailored to children’s needs: everyday wear, outfits for outings or special occasions, swimwear, UV-protection clothing for kids aged 2 to 6, and the Nous Mom collection that offers comfort-focused apparel for mothers.

With a strong R&D foundation and relentless creativity, Nous delivers high-quality products with diverse designs to provide the best experiences for little ones. Following the philosophy “Comfort is Fashion”, Nous products ensure comfort and style for children across three aspects:

• Comfortable Design: Thoughtfully crafted based on a deep understanding of babies’ characteristics, ensuring ease of movement.

• Comfortable Materials: Exclusive fabrics with outstanding features that provide maximum comfort when worn.

• Comfortable Colors: Soft pastel tones that are safe and highlight the pure beauty of little “angels.”

Nous Product Lines

Newborn Line
Nous puts great care into its newborn product line, aiming to offer the best experience for both moms and babies. Nous pioneers the research and application of premium fabrics for newborn clothing, including Bamboo (from bamboo fibers) and Modal (from beechwood). These natural-origin fabrics feature antibacterial properties, exceptional absorbency, softness, and durability far beyond traditional materials.

Nous Basic
The Nous Basic line focuses on providing comfort and safety for babies while ensuring convenience for mothers. Products are made from gentle, safe materials suitable for sensitive baby skin and are designed to simplify daily childcare routines.

Nous Premium
Nous Premium is the brand’s high-end product line, featuring smart designs and modern styles that cater to each stage of a child’s development.

Nous Petit à Petit
Nous Petit à Petit is Nous’s fashion-forward line, featuring high aesthetic value in every design. This collection is made for your baby’s special moments, such as the first-month celebration, first birthday, and outdoor activities.

Nous Outdoor+
Nous Outdoor+ offers innovative designs that protect children’s skin from UV rays and environmental factors while ensuring comfort and temperature regulation in all weather conditions.

Nous House and Nous Store are Nous’s physical retail and experience spaces, bringing the comfynista philosophy into real-life shopping. Here, families can enjoy relaxing moments while shopping for soft, gentle products for their beloved children.