ICONDENIM® – Functional Fashion for Modern Living

ICONDENIM® delivers smart, everyday fashion solutions that blend technology with design—empowering modern men to feel confident and comfortable in every moment. Signature lines such as SMART JEANS™, ICON105 LightWeight™, and ProCOOL™ form part of the TechUrban™ ecosystem, engineered to international standards and built for versatile, all-day wear.

Beyond functional essentials, ICONDENIM® partners with global brands and iconic characters to create exclusive collections that fuse style with storytelling. From Casual Wear to Office Wear, every piece is refined for the Vietnamese male physique and lifestyle—offering diversity, practicality, and style that adapts to any occasion.