Since 2010, a journey of love and passion began when the first Phuong Nam restaurant officially opened in a small alley of the bustling capital. Phuong Nam restaurant- Chua Lang address at that time brought a new breeze with the blue sky and peaceful rivers of the Southwest region right in the heart of Hanoi. 

Phuong Nam’s story is not simply a culinary story but also about the love and the relationship between two hearts in two completely different lands. It was a magical meeting between two people, one South and one North – who together built Phuong Nam restaurant, with the same dream of bringing the flavors of the Southwest cuisine to the capital’s diners. 

With the criterion of bringing both the “breath and soul” of the Southwest cuisine, each dish on the restaurant’s menu of more than 50 dishes is created with all enthusiasm, from carefully selecting ingredients, transported directly from the Southwest, the processing method has its own imprint, preserving the typical delicious taste. Like a love story at a distance of thousands of kilometers, every day the fresh goby fish take a long flight to reach Phuong Nam’s kitchen. When you set your foot into Phuong Nam, you will feel like you are opening a travel guidebook to the Southwest region because of the cozy, lovely space, exuding the rustic beauty of the Mekong river region with its vast rivers, The rice fields are as straight as the stork’s wings and the small houses nestled under the shade of coconut trees are small, innocent and friendly. For those who are far away from home, coming here will have a wonderful feeling like returning to their childhood home with the most beloved and simple things. After 13 years of operation, with 5 branches present in the Capital and more than 4,500 days of service, Phuong Nam has truly marked a meaningful journey. It is not only a love for the Southwest, but also a dedication to customers and meticulousness in each dish. These years are clear evidence of patience, passion and tireless striving to bring each diner the most complete and quality culinary experience.